NASCAR is a sporting organization that is successfully leveraging the social media craze. After several experiences with drivers gaining fans and sponsorships through the likes of Twitter and Facebook, the professional racecar industry is realizing that social media is a tool that should not be overlooked.











![410752262_9784f2ffa1[1]](http://drivesteady.com/wp-content/uploads/2012/07/410752262_9784f2ffa11-110x110.jpg)